Book Review: Analytics at Work

posted Oct 2, 2009, 2:21 PM by Kurt Marko   [ updated Apr 19, 2010, 2:45 PM ]
My Processor book review for April is Analytics at Work: Smarter Decisions, Better Results and provides a great overview of how executives can use business intelligence and the reams of data at their disposal to make more informed decisions.

 Analytics is simply the application of rational, scientific, and statistical methods to business decisions using relevant data and analytic models. Analytics at Work outlines a five-element framework for bringing an analytical methodology and mindset to the enterprise, providing managers a roadmap for transforming their firms from analytical neophytes to masters, where business analytics become a strategic competitive advantage. To engrain analytics into an enterprise, organizations must overcome technical challenges, such as the need for data quality and model integrity, and cultural, organizational issues, such as the importance of specially trained analysts and executive leadership.